The leading “play-and-play” mobile game player, Mistplay, announced the launch of the “Audience Network”, a unified awards advertising network designed to expand the scale and coverage of awards in mobile ecosystems.
This marked the next stage of development of the LoyaltyPlay platform in Mistplay. Mistplay completed two strategic acquisitions earlier this year: Connected RenewalsTM under the former Mobivity and MyChips under the MF. The two have now been integrated into the platform to create a unified solution that will enable game advertisers to reach additional audiences through the global application network.
For game distributors, the demand for larger and higher performance has continued to grow over the years, and motivational advertising has performed well in this regard. Building on this, Mistplay Aidence Network combines Mistplay ‘ s own advertising resources with those of Connected RewardsTM and MyChips, covering tens of millions of months of active users and integrating selected consumer application ecosystems in areas such as finance, shopping, refuelling, convenience stores and catering.
Mistplay Aidence Network brings new income growth points and differential loyalty schemes for application distributors and brands. Through the LoyaltyPlay, distributors can integrate in existing experiences in incentivized games and applications, enabling users to obtain real rewards while increasing user participation, retention rates and lifetime values. The network covers North America, Europe and Asia.
Chief Executive Officer Tricia Han of Mistplay said: “For the past decade, we have always had a clear goal: to create an incentive ecosystem for all. This is not an ad hoc process, but rather an application of the insights gained over the years from advertisers and partners to build a more scalable, efficient and balanced platform. The convergence of all these advantages has enabled us to achieve remarkable results on the entire platform.”
As Aaron Thandi, Chief Commercial Officer of Mistplay, added: “This is not a two deal, but a two-part part of the strategy that we have worked on over the years. We have adopted a patient and cautious approach. From the roll-out of LoyaltyPlay to the acquisition of Connected RewardsTM and MyChips, each step aims to expand the use of incentive advertising. It is precisely as a result of this strategy, a unified system for the development of scale and the simplification of advertising access.”
Mistplay, the world’s largest mobile player loyalty and “play-by-play” incentive platform, was established in 2015 with headquarters in Montreal, Canada. The central mechanism of the platform is for players to download and play collaborative mobile phone games through Mistplay in exchange for points that could eventually be converted to real gift cards and cash incentives such as Amazon, Google Play and PayPal.
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