According to the latest report published by Appmagic, the use of in-sale income in the recreational play market in 2025 was reduced by 0.7 per cent per year. Although the data company claims that annual downloads have increased by 8 per cent, its estimated income is almost equal to approximately $21 billion, of which puzzle games and games together account for more than 72 per cent of total income.
Wise games are leading both in terms of income and downloads, with incomes increasing by 7.6 per cent to $8.25 billion over the same period and downloads increasing by 9.9 to 7.7 billion over the same period. Triple is the highest-paid subcategory of the puzzle game, with $4.8 billion (a slight decrease of 0.1 per cent in income per year) and 811 million downloads (8 per cent decrease per year). This was followed by synthetic games, with revenues of $1.4 billion (80 per cent increase over the same period) and downloads of 507 million (an increase of 9 per cent over the same period). The third category is 2 elimination games, with an income of $466 million (0.8 per cent over the same period) and 62 million downloads (32 per cent over the same period).
Lottery games preserved their second largest source of income for leisure games in 2025, but their use of in-house purchases decreased by 7.6 to $6.9 billion over the same period. The number of downloads increased by 15.7 per cent over the same period, to 1.7 billion. Tiger machine games generated $2.7 billion (14 per cent decrease over the same period) and 496 million downloads (2.7 per cent increase over the same period); gold coin simulations generated $2.4 billion (3 per cent decrease over the same period) and 186 million downloads (11 per cent increase over the same period); and lottery cards generated $784 million (3 per cent decrease over the same period) and 412 million downloads (0.5 per cent decrease over the same period).
Simulation is the third-highest-income recreational game in 2025, and despite a decline in income of between $4.8 and $1.9 billion per year, the number of downloads increased by between 5.3 and 4.9 billion per year. Of these, farm games contributed nearly half of the applied in-sale income for this category, amounting to $955 million (a 2 per cent decrease in income over the same period) and were downloaded 317 million times (a 2.6 per cent increase over the same period). Time management games ranked second at $135 million (12 per cent decrease over the same period) and 509 million downloads (5.4 per cent decrease over the same period), followed by life simulations, with $135 million (1.4 per cent increase over the same period) and 291 million downloads (2.6 per cent decrease over the same period).
Related Posts
